Team Creatif Group, global consumer brand experts, announces new US presence with full service all-American agency in Charlotte, NCNovember 25, 2014
International Branding and Packaging Experts, Team Creatif USA open US office in Charlotte, NC
Charlotte, NC November 25, 2014 - Internationally recognized global consumer brand and design experts Team Creatif Group, has chosen Charlotte, NC as their US headquarters. Located in the heart of the city's impressive skyline and surrounded by Top 500 companies, Team Creatif's American office now has a full service all-American creative and production team to manage and support their portfolio of existing and new US-based, such as Mars Petcare Division. Team Creatif USA is located in the Carillon Building, 227 West Trade Street, Suite 1820, Charlotte, NC.
Team Creatif Group named Attila Akat as its CEO in the US. An alumni of the prestigious Stern School of Business at New York University, Attila has a 20 year history as a Marketing professional working with multinational CPG companies like Unilever, Mars, Delhaize in Europe and the US, and with McKinsey & Company on the consulting side. He had a long relationship with Team Creatif Group as a client and when Group CEO & President, Sylvia Vitale Rotta was looking for a suitable leader of their new US team, it made him an obvious choice.
Team Creatif Group's basic culture of a 'global but local' focus, has resulted in servicing global clients for more than 30 years, building solid relationships and being a true partner in Branding and Strategic Thinking. Team Creatif Group is one of the largest independently owned strategic branding agencies in the world. The company specializes in FMCG food related brands, as their primary passion and expertise.
Says Attila Akat, "It is an honor to lead one of the worlds leading branding and design agencies. My relationship with the company goes back a long way, both as client and as a friend, and so I know the culture of the company very well. We hope to be the marriage between the beautiful design influence of Europe and the marketing branding experience of the US. The uniqueness of our work is very much appreciated by our clients."
Akat added, "Selling more products and increasing market shares is obviously important to our clients, but there is more to it now. It's about making the American consumers' life more convenient and easy. Team Creatif USA can offer a unique global expertise to local clients addressing different 'consumer needs,' especially with the ongoing changes in consumer demographics and habits. Opening an office in the US allows us to not only be geographically closer to our clients, but to have a deeper understanding of the American consumer. As American consumers ourselves, we know what makes a brand successful in the US and can react to the ongoing changes in consumer behaviors."
Sylvia Vitale Rotta, Team Creatif Group CEO said, "Selecting the Charlotte location was a natural choice for us : Our choice of CEO was already located here, the city offered us an excellent pool of creative talent, and it's extremely well located on the east coast within easy access to all our national and international clients. It also happens to be a sister city of Limoges, the home of our new production facility in France!"
On a recent visit to the new Charlotte office, Team Creatif's International Director, Sherry Baudry said, "Yet another impetus for this permanent US presence, was the current business with long-time client Mars Petcare. While working on one of their pet food brands, Charlotte proved to be the ideal place to conduct consumer research for this product as Charlotte apparently has the highest dog & cat ownership, per capita in the country. At Team Creatif, research features high on the list of important steps in a re-branding process."
Baudry added, "Team Creatif USA offers clients European culinary flair with the innate style of our French roots, but provides essential local US expertise with an All-American team offering extraordinary creative expertise, geographic accessibility, and a clear understanding of market trends. Attila Akat and his team, provide that perfect link. With our wealth of experience and passion for strategic branding, we are able to successfully re-launch existing brands and life life to new brands.
These proactive and strong recommendations, have made us the trusted advisors with an "Everything is Possible" attitude to all our clients.
"When Team Creatif Group started out all those years ago, we never imagined that so much time, energy and creative input would go into building global brands. There is so much that goes into what ends up sitting on the shelf, and we love being part of that creation." Baudry said.
More about Team Creatif Group:
Team Creatif Group was created by graphic designers Sylvia Vitale Rotta and Nick Craig in Paris in the early 80's. Rotta and Craig choose Paris, France as their base for their new branding agency, and together they built a company on solid design and client service principles. Sylvia Vitale Rotta, CEO of Team Creatif Group, is the visionary creative in the company and her successful relationships with clients are legendary, in that she has the unique ability to envision what the client needs.
The global success of Team Creatif Group's clients' brands that have been launched, relaunched, promoted, and marketed from creative concept to store shelf, speak for themselves. Mars brands like : Pedigree, Whiskas, Royal Canin; Danone brands like: Activia, Volvic, Aptamil and many others. Team Creatif Group was instrumental in introducing brand color identities like the Whiskas distinctive purple, and started the idea of 'color blocking' on grocery store shelves.
Rolling out enormous brand launches around the world for the last 30 years, is a Team Creatif hallmark. The strategic piece is extremely important and is inextricably linked to the graphic and creative process. Many years of this experience ensures a consistent product and shelf result. The moment of truth on the shelf is becoming more and more important in the ever crowded media onslaught aimed at the consumer. The Team Creatif aspects of 'packaging that communicates', efficient consumer communication, fresh appealing design and brilliant photography, are all part of their clients' success.
Team Creatif Group, is headquartered in Paris, France and employs over 235 people worldwide, with offices in Lyon and Limoges, France; Milan, Italy; Jakarta, Indonesia, Sao Paolo, Brazil and now Charlotte, NC in the United States.